Poverty ‘driving people to choose between eating or keeping clean’

Benefit tales

In Kind Direct charity warns of ‘hidden crisis’ facing thousands after it distributes £20.2m of hygiene products in one year

Growing numbers of people are facing hygiene poverty, where they are unable to afford essential products such as shampoo and deodorant, and are having to choose between eating and keeping clean, a charity has found.

A report from In Kind Direct says thousands of people are seeking help and describes the issue as a “hidden crisis”. Last year the charity distributed a record £20.2m of hygiene products, a rise of 67% on £12.1m the year before.

Robin Boles, chief executive of In Kind Direct, said: “This is hitting families hard. The fact that last year was our busiest year ever, distributing products to charities and the people they help, highlights the stark choices people are facing.”

The study has prompted campaigners to call for the government to do more to…

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